Vi novellWine label

Illustration for a wine label competition for “vi novell,” a wine produced after the harvest that marks the end of the harvest season and the beginning of a new winemaking cycle.

The concept is based on portraying tradition almost as a ritual, while emphasizing the wine’s youth and freshness. The scene is set at dawn, symbolizing the end of one stage and the beginning of another: the arrival of the “vi novell.”